Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field:

PayPal IPN – Creating Listener Code to Process IPN Messages

You have finally decided IPN is the solution to your website application. You do not want to pay someone else to do it. It can not be that hard, can it? Where can you get some practical advice from people who have been there, done that. This article will answer these questions and help you decide if you are able to write that code. If you find it too complicated there are a few commercial products out there that will handle everything for you so do not lose heart if you find yourself stuck.

PayPal IPN

Instant Payment Notification is better known as PayPal IPN and is PayPal's interface for handling real time confirmation of purchases. A typical use for IPN is where you want to use the software to download.

PayPal provide 3 different types of account. Personal, Premier and Business. You will need Premier or Business to use IPN.

Listener

PayPal IPN messages are not synchronized with actions on your website. You detect IPN messages from PayPal with a piece of code known as a listener.

You specify the URL of your listener in your PayPal account's profile but you can override this for specific transactions when you setup a button or API operation. You can also temporarily turn off the sending of IPN messages, useful if your site is down for maintenance. They are still generated and stored until you switch sending back on again.

You must perform a number of checks on the IPN message received from PayPal.

  • Check the email address to make sure it is yours
  • Check that you have not already processed the transaction identified by the transaction ID
  • Make sure that the transaction's payment status is "completed"
  • Verify that the payment amount actually matches what you intend to charge

PayPal Sandbox

When you are developing your website you really do not want to be trying to get it working by experimenting on a real money system. Any early bugs in the system could leave security holes but even if you write perfect code it is best not to do your testing using real money.

PayPal provides what they call a sandbox, almost identical to the live PayPal system. You can setup fake customers with fake money and make as many test purchases as you want. The perfect system to fully test your web application.

There is a Sandbox Forum on the developer network. It's a great place for advice.

Testing your Listener

The Sandbox has an excellent IPN Simulator (under Test Tools) which lets you choose the transaction type, fill in all the parameter values ​​and send a test IPN to a specified address.

IPN History

PayPal provides an IPN history page under the My Account tab. Click on History to see it. It includes everything you want to know about each IPN message including the following Status values.

  • Sent: indicates that PayPal sent the message to your IPN listener
  • Failed: indicates that PayPal did not receive an acknowledgment to the message
  • Queued: indicates that PayPal is ready to send the message
  • Retrying: indicates that message was resent between 1 and 15 times and PayPal continues to be resend the message
  • Disabled: indicating that the message will not be resent because the merchant's account has been disabled

Conclusion

The best place to search for information is the PayPal Integration Center which has guides, code and links for everything to do with integrating your website with PayPal.

The one place you MUST visit is the PayPal IPN Forum on the developer website. As well as a constantly changing list of discussion topics about IPN, there are some good sticky posts about troubleshooting tips, IPN variables, template code etc.

PayPal IPN is a difficult subject but the combination of an excellent testing environment in the form of the sandbox and the good quality advice provided through the forums should make it possible for you to get your website application up and running.

Russia Number One In Weapons Export

The report "Weapons supplies to developing countries 1998-2005" published by the research service of the USA Congress contains data claiming that last year Russia became number one in weapons export to developing countries with the total sum of contracts contracts adjusted to 7.1 billion dollars. According to this document, excerpts from which were published with comments in The New York Times, Moscow beat Washington, which took the third position with its 6.2 billion dollars contracts. The second position belongs to France: it sold weapons on 6.3 billion dollars, according to the US Congress.

However, several facts of the "sensational" document cause serious doubts. First of all, data provided by the US Congress do not gee with the information spread in the beginning of the year by the federal commission of military-technical cooperation of Russia where the volume of Russian weapons export in 2005 was estimated 6.126 billion dollars. The sum can be considered record as in recent years Russian exporters could hardly reach the verge of 5 billion dollars. It seems logical to be interested in clarification of the 1 billion difference in the Congress and the Federal commission data.

Washington did not beat about the bush to find an explanation of the difference mentioned above: their comments indicated the fact that they also included Russian export of several land anti-aircraft defense systems (zenith-missile complex TOR-M1) to Iran. At the same time the report did not emphasize the fact whether Moscow had already supplied the systems to Teheran or not. It only informed that the affair cost 700 thousand dollars and that apart from zenith-missile complex Russia had also sold 8 air tankers to Iran. Ides, Washington included Russian help concerning Teheran's military equipment modernization into the volume of Russian supplies to Iran. In two words, Russia became "champion in weapons export" through not only India and China, but also Iran.

And this is the second point that causes hesitations about objectivity and relativity of the analysis held by the research service of the Congress. Warlike equipment and arms export has always been quite a politically loaded issue. While marking Russian success in weapons trade the US report distinctly observations upon their backsliding from leading positions in this chart. Interestingly, this happens straight ahead to the Congress elections. The report claims that the States have lost a significant share of the weapons market since 2004. That year the US did 9.4 billion dollars on weapons trade while Russia did only 5.4, and now Russia is one billion dollars ahead. The conclusion which is likely to get into many people of electional age minds is quite predictable: to vote for democrats who can bring back our leadership in weapons trade which means new jobs, new earnings …

It is necessary to mention that weapons export matters in the States are not on the decline. In 2005 the US income from weapons trade was inconsiderably smaller than in 2004, coupled, Russian achievements in this sphere do not look that impressive in comparison with just one of the US contracts – 7 billion dollars contract with Turkey. Moreover, the US also provides NATO countries with weapons as well, while the mentioned market zone is deadly closed for Russian weapons suppliers.

The General assembly of NATO has recently made a decision to organize a special group to work out new international regulations concerning weapons trade and export. Experts hope that after the regulations come into force data on the achievements in this sphere will be more truthful and reliable.

Source:

http://www.rian.ru

Translation: Lavrentyeva Natalya

Shortcuts to Get Out of Sandbox in Search Engine Optimization SEO

Are there any shortcuts in SEO? Does it really need to take more than 3 months to get out of Google sandbox for new domains? Still there are a lot people arguing if there is a Sandbox. The answer would depend on the definition of what 'sandbox' means. If a 'sandbox' means the un-favorable situation which a new website would rank for competitive keywords, then 'sandbox' really exists.

In my SEO experience, a new website would not rank very well in its first level keywords. How does Google decide what are the first level keywords in a website? Google has a very smart calculation for this. If the keyword phrases are in your title tap, and also in your headline or even in your bold text, you are almost guaranteed Google would find out what your first level keyword phrases are. If you have some valuable links, you would probably rank well in your second level keyword phrases, but not the keywords you most desire. About half month after your first PageRank update, your ranking of your first level keyword phrases would gradually increase. And about another half month, the true value of your ranking positions in all keyword phrases would show. This process would take about 4 months in total. That's right! 3 month to wait for the first PageRank update, another month for graduate rankings increase.

That comes to the question-is there any shortcut to the sandbox situation? Yes, many people have tried, and it works. Go to some auction sites and buy an old domain name, the older the better. You have to be very careful that this old domain you are buying is not a banned site. If the domain has a PageRank which would be safe to buy. If the content of this old domain was doing something near your new website topic would be even better. Then, you 301 redirect the old website to your new website. About 3 weeks later, you are ranking as if you are a trusted old website. If you wonder how to do the 301 redirect, you can search for '301 redirect code', people teach you all that.

3 weeks compare to 4 months in the Sandbox is an amazing deal. If you are still thinking 3 weeks is a little too long, then you may build your website directly in this old domain. The disadvantage is that the old domain name may not be your favor. And the existing backlinks of this old domain may somehow look strange to Google because of the un-relevant contents and anchor text of the link page. You may be thinking-is it that same if I '301 redirect' the old domain to your new website? The backlinks of the old domain is still not relevant. Would it harm my new website? No, because the action of '301 redirect' is made in the old domain. Your new website does not need to do anything with this action. Remember Google in its official page saying that never hurts you!

If you still worry, you might think in this way: imagine if there is a competitor who would like to pull you down from the ranking, then your competitor '301 redirect' a web page with illegal content to your website. Do you think you would really be pull down? If this '301 redirect' would anyhow harm you, a lot of sites would not exist in this moment. '301 redirect' should not harm you anyhow.